So you've decided to go all in with your photography and have concluded you need to have a website. What's the next step?
Looking at which platform to use:
WordPress? Or a photography template based service like Zenfolio, SmugMug, or ExposureManager?
The advantage to using one of the above services is that you chose a template then upload your photos and the service you choose takes care of everything else, from printing your photos and drop shipping to your clients to letting you assign your own domain name to your website.
Zenfolio even incorporates a blog into each template. This is helpful because if you decide to blog your stats will go toward your website and not another site. In other words, the more visitors you have, the higher you will rank in search engines. The higher you rank, the closer you will be when someone searches for you at Google or any other search engine. Another advantage to having your blog connected to your website is that visitors will STAY on your site; and the more eyes on your site, the greater the likelihood those eyes get converted to paying clients if you are turning your website into a retail outlet. If you already have a blog at another platform, Zenfolio makes it easy to import to Zenfolio.
Regardless of what platform you choose, if you want to appear professional, it is (I believe) imperative that you purchase a domain name. The above platforms will let you import your domain name to the service you choose.
Should you choose NOT to use your own domain name, then your URL will look like this:
You have to admit that’s like showing up to a photoshoot with a point and shoot camera. No one will take you seriously when it is so easy to purchase a domain name.
Once you have purchased your domain and found a service to build your website, then you have to point your domain to the service you have chosen. That’s done your domain host’s dashboard. It requires creating a CName and directing it to your web service. (The previous link points to GoDaddy’s steps. However those steps correlate to most hosting services.)
Once your website is active then the real fun begins.
In the meantime:
Focus on what's ahead of you.
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