For the past several years I’ve been a vendor at The Shoreline Spring Festival in Madison Connecticut. That happens on the third Saturday in May, tomorrow. You can read about the festival and my results here:
CJPPhotoNews and The Shoreline Spring Festival.
Plans have changed this year. A new organization took over the Spring Festival and increased the entry fee. That being the case, I decided to forgo entering this year. I will instead be doing The Strawberry Festival in Madison, Connecticut a few weeks later, on Saturday, June 9. I have a larger space with The Strawberry Festival and I wound up paying even less then I have when I entered The Spring Festival. So this is a win win for me.
The Strawberry Festival also seems more local. In other words, more local involvement. More vendors are from the area. I’ve made several connections over the years while doing the Spring Festival though as well. Many of those connections have been one and done however. They go once and don’t return the following year. I’ve always found that intriguing. How do you build an audience if you don’t return year after year. Your first time doing anything isn’t necessarily going to be successful. As I’m so fond of saying:
Life is a marathon, not a sprint.
You can’t expect to build loyalty in one event. It takes time for people to recognize you. So many times while being at The Spring Fest, I’d heard returning patrons ask about this vendor or that vendor they recalled from the previous year who didn’t return. That’s probably a lost sale for that vendor.
--It’s why I invest so much time in my business.
--It’s why I remain consistent blogging.
--It’s why I have built an audience.
--It’s why I am successful at my sales and shows, because people expect to see me do the same things.
Now that The Strawberry Festival is on my radar, this will be my new outdoor spring event.
In the past, when I did the Spring Festival, I’d given some thought to doing the Strawberry Festival as well a couple of weeks later. Seeing as I typically do well at my one day outdoor events, I’d have to scramble to get new photos printed and matted in a couple of weeks. Not enough time. And also spending more money on two events as well as money on matting and printing. There’s no telling if I’d be successful enough to justify being a vendor at both events, being that they are only a couple weeks apart. I kinda think I will now settle into the Strawberry Festival as my outdoor spring event every year.
Since the entry fee decreased I put some of that saved money into more matted prints. I will report back a week after the event.
In the meantime:
Focus on what's ahead of you.
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