My next photography exhibit goes up on Sunday, April 2nd from 1:00 to 4:00 at the Scranton Library in Madison, Connecticut and what I don’t finish on Sunday (If I don’t) will be completed Monday, April 3rd from 11:30 to 3:30. I’ve started showing my photography locally again. (Doing more local exhibits than I previously have.)
Pem McNerney wrote a fine article at Madison, Connecticut's local paper here:
Lifelong Passion for Photography about my upcoming exhibit.
In 2016, I had four exhibits. Will try to match that in 2017. Why have I increased my local visibility?
1. It draws people to my website. Typically after an event, visits to my site spike for days and weeks after. Sales at my website generally increase as well.
2. Getting to actually see my customers is important for me too. I don’t get to interact with my web customers so actually talking to potential customers face to face is a huge benefit.
3. If you’re interested in making a name for yourself, in marketing your business locally there can be no better way than exhibiting your art. For a nominal fee and sometimes no fee at all you get your business name in front of people.
4. Marketing, folks. Marketing, marketing, marketing. That’s what it’s about for me. Increasing my presence. That’s what it should be about for you as well.
Pricing has been a challenge for me. I no longer frame my prints when I do local exhibits. And my standard prints I show are 8X10 in 11x14 mats. When I started exhibiting my 11x14 mats in 2008, I priced them at $30.00. After seeing other photographers who showed the same size mats charge upwards of $50.00 per mat I increased my price to $40. It stayed there for three years and I FINALLY increased again to $45.00. This is my plateau. I won’t be having another increase for awhile now. I feel confident in the prices I now charge. I seem to be making more sales now as well. As An example:
During 2016 at my four local exhibits I sold six mats at one exhibit, four at another, three at another and finally in November I wound up selling six again.
I think setting a higher price will lend you more credibility as an artist. Of course your work has to justify the cost. You don’t want to price yourself out of the market and yet you don’t want to appear amateurish either. It’s a delicate balance.
In the meantime:
Focus on what's ahead of you.